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WHY NOW?
Are you finding it difficult retaining customers for service beyond the manufacturer warranty or service agreement? For a detailed look into how diversifying could help you retain more customers and benefit your dealership, check out our video.
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di·ver·si·fy
verb
make or become more diverse or varied.
re·tain
verb
continue to have (something); keep possession of.
grow
verb
become larger or greater over a period of time; increase
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Investing in the Aftermarket Automotive Industry presents the opportunity for independent automotive dealers to extend automotive care and services beyond the manufacturer warranty. Today, there is a total of 279 million vehicles on the road in the U.S. averaging an age of 11.7 years. Buyers are simply keeping their vehicles longer after traditional manufacturer warranties expire. Aftermarket Sales, General Auto Repair, and Auto Part Store sales grew a total of 2.2% from 2016-2017. This explains why the Aftermarket Autocare Industry is projected to do nearly $433 Billion in annual sales by 2021.
(Auto Care Associations 2019 Fact-book)
Retaining a customer beyond the average 4 year manufacture warranty can be a challenge for any dealership. By becoming a Big O Tires franchisee, you become a part of the elite brands that consumers have trusted for more than 55 years, giving your existing customers service options when the manufacturer warranty expires.
By diversifying, opportunities previously unavailable to OEM Dealerships become possible. For example...
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National Fleet Programs
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Direct relationship with established franchise brands and TBC, an industry giant.
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Exposure to a larger base of customers
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Multi-unit (Area Development Opportunities)
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Powerful local and national marketing
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Buying Power
READY TO DIVERSIFY?
Midas offers a number of incentives to make joining the family easy.
Choose your incentive today or fill out the form to get started. Take a step closer to owning your very own Midas franchise today and receive our FREE franchise report!
