WHY MIDAS?

IT'S OBVIOUS...

As a Midas franchisee, you have the freedom to operate independently with an experienced team behind you providing outstanding support, resources and training to help you excel as an owner.

 

WE HAVE WHAT YOU NEED TO SUCCEED

Over six decades of franchise leadership and innovation

More than 60 years in the industry speaks to our dedication and experience. When joining Midas, you become apart of a brand that has a proven history. 

Purchasing

power

We have access to a large selection of tire brands (Michelin, Goodyear, Cooper, Continental, plus hundreds more...) Give your portfolio the diversity it needs to support your customer base.

Exceptional fleet program

opportunities

Access to national fleet accounts to help your business grow.

National tire distribution network

Enjoy access to our nationwide distribution network

Elite brand-name

recognition

Powerful local and national marketing support from a proven brand

High traffic consumer website

Benefit from our existing client base in order to grow your business

Midas is an iconic brand. “Trust the Midas Touch” is an iconic slogan. Using them, we deploy high-quality branding that features strong messages and a consistent look and feel that carries across our TV advertising, mailers and fliers, in-store displays, website, and social media. By tying everything together into an integrated strategy, we amplify the power of our award-winning multi-channel marketing.

 

In addition to national advertising and marketing efforts, we provide all franchisees with marketing templates for local efforts. Franchisees in many markets also have formed advertising co-ops to develop local ad strategies to drive traffic. Through the Midas system, those co-ops keep the branding consistent and powerful.

 

Midas also uses in-store marketing to let customers know about the additional services we offer. Our point-of-sale system tracks customers’ information and the needs of their vehicles, which allows you to send targeted marketing mailers and coupons to prospects and customers who might need automotive work soon. Making it easy to send a coupon or a reminder ahead of time, so they don’t have any reason to shop elsewhere for service.

 

Together, Midas franchisees spend millions each year to promote the brand and introduce it to new customers, and you inherit the benefits of that advertising investment the day you become a franchisee.

MIDAS DOES EVERYTHING!

Today more than ever, you can rely on us for expert brake repair, scheduled car maintenance, exhaust repair, new tires, oil change, steering repair, suspension systems repair, wheel alignment, and more.

READY TO JOIN THE FAMILY?

MidasLogo (3).png
  • White YouTube Icon

 Please note that the information contained on this website does not constitute the offer of a franchise and that such offers will be made only in conjunction with the presentation of the Midas Disclosure Document in states where we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state.