If you’re ready to make 2023 the year you go into business for yourself, a Midas auto repair franchise investment is something to give serious consideration. We’re industry leaders with a time-tested business model that’s been refined over six decades that allows franchisees to take advantage of a recession-resistant market. Keep reading to find out why now is the right time to become part of the Midas brand family.
You’ll Become Part of a Recession-Resistant Industry
All economies are subject to outside influences that affect them, for good and bad. So as an investor, you’d like to think you’re part of an industry that is less vulnerable to economic downturns. The good news is a Midas franchise investment will position you as a leader in a recession-resistant industry, one our time-tested business model takes full advantage of!
What makes our industry so resilient? Well, think about it: Americans love their cars and have since the Model T was first introduced back in 1908! More than that, they need their vehicles to get to places — to work, to stores, to vacation destinations, and more. In short, our cars are very much a part of our lives, and most of us can’t be without them, no matter what the economy is doing. Having said that, over the last 20 years, the cost of both new and used cars has steadily risen. (1) In 2000, the average price of a new car was $21,850; in 2020, that price jumped to $38,723. The average cost of used cars, too, has increased by 17% between 2020 and 2021. (1)
Given these numbers, is it any wonder people are keeping their cars for as long as possible? The average driver now holds on to their car for just over 12 years, and that has meant real growth for the auto repair industry. (2) It also means your Midas auto repair franchise investment will be a smart one because older cars need more upkeep and attention, and your Midas suite of services will be there for that! We know how important it is for drivers to feel like they have access to reliable transportation, and they count on the Midas touch to keep their cars in top shape!
You’ll Become Part of a Trusted Brand Family
Americans Trust the Midas Touch® and have been doing so for over six decades. With over 2,000 Midas branded locations around the world, we’re truly a global brand that communities depend on to help keep cars safe, efficient, and fun to drive. Our reputation for excellence precedes us, which means, as a Midas franchisee, you won’t have to spend nearly as much time establishing your reputation — that’s already been done! When you don’t have to spend nearly as much energy on building your reputation, it leaves you with more time for what really matters — taking care of your customers and growing your business.
You’ll Be in the Auto Repair Business for Yourself, Never by Yourself
Starting any small business by yourself can feel like a daunting, and at times, overwhelming process, especially if you’re new to an industry. The good news is, the Midas franchise investment comes with expert pre-opening training and ongoing support, so you can always feel prepared to meet the demands and enjoy the rewards of business ownership.
Our expert franchise team will be by your side from day one, with a training program that will teach you:
- How to market your franchise
- How to leverage vendor relationships
- How to set growth goals
- How to use our technology
- How to find and hire great staff
- And much more!
You’ll also have the advantage of our robust supply chain network and over 100 distribution centers across North America that will keep you stocked up on everything you need to meet the automotive needs of your community and keep you the go-to source for expert automotive care and repair.
We’re exceptionally proud of everything a Midas franchise opportunity comes with — from regular in-house marketing to continued research and development to proprietary technology and more! Ours is an investment opportunity without peer, so why not take advantage of it this year to start enjoying all the benefits of small business ownership without feeling like you’re going it alone?
To learn more about investing in a Midas auto repair franchise investment and all the franchise support that comes with it, reach out to our team today!
1. Zippia: 36 Important U.S. Automotive Industry Statistics (2023): Facts, Trends, and Projections; Sky Ariella; Oct. 25, 2022
2. Auto Care Factbook; Auto Care Association, 2021
