Today’s business world presents many different avenues for entrepreneurs to pursue when seeking an investment opportunity. For those looking to start a new business, choosing an automotive franchise could be the ideal fit. People are frequently in need of auto repair services, especially considering how the cost of purchasing new cars has recently reached an all-time high average price of $47,000 in the United States. (1)
However, starting an auto repair business by following a small business model is not necessarily the best way to go. Franchising can provide many more benefits, particularly if investors find the right automotive services brand to franchise with.
With so many options to choose from, it can be difficult for entrepreneurs to know which automotive franchise has the best potential to help them accomplish their goals. The Midas franchise opportunity comes with several important advantages that most other brands in the industry either don’t possess or remain far behind in substance.
We’ve developed our business over the past 60 years, giving our team valuable experience that we can leverage for our franchisees. With our help, Midas franchise owners can distinguish themselves in a crowded marketplace for automotive services and become the top choice for local members of their community.
Name Recognition in the Auto Repair Business Industry
At Midas, our lengthy history of delivering top-quality service in the auto repair industry has made us a recognizable name to car owners everywhere. After all, it’s almost impossible for a brand to last six decades and counting without delivering the results that turn first-time customers into lifelong fans.
Midas franchisees benefit from the strong reputation we have built over the years. Midas is a big name with a proven track record in the automotive services industry, allowing entrepreneurs who operate under our brand to quickly earn people’s trust. We’re confident that each new franchisee will have the support from Midas to meet the auto repair needs of their communities.
Automotive Franchise Market Share
Midas has been widely recognized as one of the top-performing brands within the auto repair industry for quite some time – and that continues to this day. This is evident from our status as the second-largest tire distributor in the United States , along with our high rank for oil changes and other vital car services.
Midas franchisees can build upon this thanks to our volume discount purchasing power on brand-name tires. Car owners will greatly appreciate this, as they know how critical a role tires play in their car’s performance. This is a simple way for Midas franchise owners to “get their foot in the door” as they earn the trust of those in need of their services.
Expert Franchise Training and Support
We know that the process of starting a new business on your own can be daunting, regardless of the industry an entrepreneur enters. That’s why Midas provides a strong training program by our team of dedicated automotive experts. New franchisees will receive everything they need to be fully prepared to run their new businesses with confidence!
Midas does not simply leave our franchisees on their own once they have opened for business. Our team maintains an open line of communication with each franchise owner to stay in touch and help overcome challenges that may arise. We also design stellar marketing materials and execute memorable campaigns on both a local and national scale that our franchisees can benefit from.
Access to National Fleet Accounts
Midas is one of the only automotive services brands that maintains a presence in 48 states. This has allowed us to develop a fleet program that supplements our franchisees’ businesses, boosting their bottom line. The success of our overall brand is tied closely with that of each Midas franchise owner – giving us more incentive to help them in their journey with us.
Midas franchisees can also take advantage of the high traffic we generate on our consumer website. Those who enter our website learn about our brand’s commitment to excellent customer service and how each Midas franchise owner fulfills that promise. This helps keep Midas at the top of car owners’ minds whenever they require auto repair services.
For many years, Midas has proven that we have everything it takes to build and run a strong automotive franchise. With auto repair services constantly in demand, we’re always looking to add motivated entrepreneurs to our team. Together, we are confident that the advantages of a Midas franchise will help each investor make the most of the opportunity that exists in this growing market.
Curious about what a Midas franchise investment looks like? Reach out to our team today, and we’ll discuss it together!
1 Average car price is at an all-time high; The Zebra, May 13, 2022
